The 10 Best SEO Services Companies in South Africa of 2022 - Peer Reviewed

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The SEO industry globally is valued over R999 billion. Quite an attractive pie right? And just like a fresh blueberry pie that just came out of the oven, everybody wants a slice with a dollop of fresh cream – You will find countless ‘Best SEO companies in South Africa’ that are trying to grab their piece, while having no clue what ‘The pie’ or SEO in this case, even is, leaving the business owner with absolutely nothing to show for their marketing budget.

Deciding which of the many SEO companies in South Africa should be responsible for your online presence shouldn’t be an “Eeny, meeny, miny, moe” type of decision. With Google constantly updating and changing it’s algorithim, the average SEO company tends to rise and fall depending on their tenacity and ability to adjust.

We have been part of the SEO industry in South Africa for the last 5 years; we have seen these companies battle it out for the top spots on Google(heck we worked at some of the best ones). We have seen these companies come and go, get picked up by big companies wanting to start a digital department and have even seen them fall off the face of Google altogether, in embarrassing ego tussles.

Luckily there are some quality SEO companies still active in South Africa.

Usually the SEO service providers in South Africa consist of small and medium agencies with a maximum of 20 staff or a team of three experts who really know their stuff. Staff count does not equal quality SEO necessarily. The South African SEO scene has very few large SEO firms, unlike Europe and the US.

It takes a #woke business owner to spot the real experts from the fakes so as a service to the South African entrepreneur and business owners, we have compiled this list of SEO companies we think have got what it takes(as judged by us, their SEO industry peers). Disclaimer, we cannot ensure service quality, but according to our data, these SEO companies are worth a look at.

The Top 10 Best SEO Companies in South Africa

  1. Ruby Digital
  2. Mo.agency
  3. Codepilot
  4. Web SEO
  5. Starbright
  6. Blue Cabin SEO
  7. Algorithm Agency
  8. CassonMedia
  9. SEOpros
  10. Blue Magnet

Back in the day, you could hire anyone that knew how to stuff keywords into your page or website and it would make its way to the 1st page. Not anymore, as SEO is constantly evolving, it has reached a point where ranking alone doesn’t guarantee business results such as traffic or qualified leads.

To get the most out of any SEO investment in this day and age, there needs to be a cohesive strategy.

The cohesive SEO strategy must blend your website code, content marketing and information architecture (IA) with context to not only make your business discoverable online, but valuable to users.

Take this article you’re reading for example. If it wasn’t valuable to you, would you still be reading it?

What Factors Make for A Great SEO Services Company?

The Best SEO Companies are lead or owned by 1 or 2 SEO experts that have been working in the SEO industry for the last 5 – 10 years and know exactly what they are doing. These SEO specialists can read your websites SEO like a book – They evaluate your entire website and determine where the weak spots are and focus on them.

The SEO specialist that has been assigned to your business only has a said number of hours to work on your SEO per day, that’s why they rely on their own staff to help them out. The staff members need to be highly trained in order to deliver tangible results.

So, you probably decided to work with an SEO company because you want to rank your site higher on Google, generate more traffic and drive sales. The thing is – Great SEO agencies, from experience working with different companies in different industries, know that the SEO strategies that worked for another company won’t necessarily work for yours. A great SEO company will value the opinions and needs of your company as nobody knows your niche, better than you.

After your discovery session and follow-up conversations with an SEO company, and once you have decided that it seems like a good fit for your business, you will receive an in-depth contract with deliverable results. A great SEO company won’t just send you any contract. In the contract, expect to see a detailed list of results that they will deliver(sometimes these details are present on their monthly invoice which is also good), how they plan on doing so and when you should start seeing results. Prepare to only see results after 3 months, and any earlier results can be celebrated as early wins.

After expressing your needs and your business case / business plan to an SEO Company, they use that information and combine it with their expertise to conduct in-depth research to bolsters your efforts. SEO specialists do this so that they can be on the same page as the client, the target audience and the industry niche.

Once the research has been concluded, you can expect a great SEO company to share their recommendations of what needs to be done in order to achieve the best possible business results.

One of the most important things to know as the client is that there are two types of SEO – Black-hat SEO and White-hat SEO. The last thing you want to do is sign a contract with an SEO company that does black-hat SEO, as the chances of Google penalizing and de-ranking your website are very high.

Black-hat SEO vs White-hat SEO Strategy

Black-hat SEO Methods:

Prioritizing the search engines only. This tactic includes exploiting weaknesses in search engines such as Google to get results/rank in a short amount of time. By turning the other cheek to the human users of the site and breaking the rules, SEO companies can rank a website very quickly. Sounds sketchy right? It is, and believe it or not, there are South African SEO companies that make use of these tactics. However, Google has one more than one string to their bow. Constantly fighting and penalizing Black-hat SEO service providers, and sometimes even wiping a site off the face of Google entirely – destroying your organic search traffic and ranking. Black-hat SEO happens when SEO consultants cave to pressure due to low self esteem, and try and deliver unsustainable results to a client who is not educated in the time periods it takes to secure solid stable Google rankings. It is up to a SEO consultant to educate their client and follow a moral code to not engage in black-hat techniques(which are not ‘intelligent’ tricks in any way). Black-hat leads to losing all your SEO value, so really it wipes out your SEO investments which could have been months or years of investment.

White-hat SEO Methods:

Prioritizing the user. Focusing on the human audience that will be interacting with your website and its content. White-hat SEO involves consistently pushing out QUALITY content, links, technical SEO work, that is informative, easy to read and properly optimized. The White-hat method is the correct way to do SEO, it definitely takes time but as we know – good things come to those who wait. “In SEO, the tortoise beats the hare, every single time,” as our founder, Michael Smit, says.

Every Aspect of SEO needs to be in order

SEO is much more than only content writing, there are multiple factors that contribute to a great SEO strategy such as On-page and Off-Page SEO, Locational SEO and Technical SEO. A proper SEO company needs to deliver on all of these factors. Some of the major SEO factors include:

On-Page SEO

  • Title Tags
  • Meta Description
  • Internal & External Links
  • Image Alt Tags
  • Content Structure
  • Hyperlocal Optimization

Content Marketing

  • Blog Posts
  • Time Spent on Site
  • Social Media Follows & Shares
  • Videos & Audio
  • Infographics
  • eBooks

Off-Page SEO

  • Backlinking
  • Social Listening
  • Social Signals
  • Outreach

How We Determined who Deserves a Spot on this List of Top SEO Companies?

Technical Website Analysis

Our technical team has taken a deep dive into the websites of these South African SEO companies. Some of them are on top of their game and others, not so much – Broken tracking codes, tag errors and un-secure websites. We wont be pointing fingers, but if you are offering SEO service, perhaps check your websites now and again?

Ranking for Services Rendered

We have evaluated all the company’s local and international ranking keywords and the difficulty of the ranking keyword. This gives you an idea of the SEO agency’s capabilities. Can they rank me on the first page for my competitive industry if they can’t rank themselves in their competitive industry? Some agencies are new and their rankings are amazing, while other older agencies, stuck in a comfort zone, are losing traction but still retain some of the best rankings, due to a lack of serious competition.

Page Speed

Page speed is something a lot of people overlook – You know when you are browsing the web and try to open a website and it just doesn’t load? Or takes 30 seconds? What do you do? You find another website. The exact same thing is going to happen to your website if your SEO company doesn’t take page speed seriously.

Domain Authority

Domain Authority (DA) is a search engine ranking score that predicts how likely it is to rank a website in the Google search results. Higher Domain authority scores mean easier chances to rank but this is built up over the years. All websites start off with a DA of 1 and DA is accumulated over the years. DA score is counted from 1 to 100, the only website with a 100 DA is Google themselves.

Recognition in the Industry

Last but not least – We have been in the game for long enough to see which SEO companies deserve their spot on this list. Majority of the companies mentioned are some of the biggest players in the SA SEO scene, these guys have been around long enough to witness SEO become one of the biggest marketing methods in our country.

Without further ado – Our Top 10 Best SEO Services companies in South Africa

1. Ruby Digital - Current DA: 26

best seo services company in south africa

“Ruby Digital’s focus is not only on search engine rankings but also on an in-depth understanding of your business, enabling us to offer you tailored search engine optimization services, ensuring we drive high quality traffic, improved website visibility and leads that convert.”

List of Services Include:

  • Search Engine Optimization (SEO)
  • Web Design & Development
  • Social Media Management
  • Content Marketing
  • Paid Social Media Management
  • Google Adwords Management

2. Mo.Agency - Current DA: 31

“Transforming businesses through Marketing, Sales and Service technology. We provide our clients with strategies to attract the right kind of lead, easily convert them into a customer, and deliver a customer experience that surpasses that of their competitors.”

List of Services Include:

  • Inbound Marketing
  • Web Design & Development
  • Hubspot Management
  • Hubspot Training & Consulting
  • Branding and Video
  • CRM and Sales enablement

3. Codepilot - Current DA: 14

“Whether it’s Search Engine Optimisation (SEO) or Google AdWords (PPC), our team of certified professionals will make sure your website gets the best results within your budget. We offer a wide range of Search Engine Optimisation (SEO) & PPC management services.”

List of Services Include:

  • Email Marketing
  • Social Media Marketing
  • SEO
  • Google AdWords Management
  • Website Design & Development

4. Web SEO Online - Current DA: 19

“Our primary goal at Web SEO Online is very specific – we aim to get more targeted visitors to your website and then convert them into paying clients. Since we were formed in 2010 we have worked with companies of all sizes to develop online strategies to help them keep in touch with their customers. Currently we serve customers across South Africa and Internationally. “

List of Services Include:

  • SEO optimisation
  • Web development
  • Google local optimisation
  • AdWords / PPC
  • Social media marketing
  • Graphic design

5. Starbright - Current DA: 23

“We can help you grow your business. To achieve this, we look at several technical aspects that ensures your website is visible to search engines. We don’t use shortcuts, or black-hat techniques that damage your business in the long run, but focus on best practices that will systematically build your brand.”

List of Services Include:

  • Graphic Design
  • Website Design & Development
  • SEO
  • Google AdWords Management
  • Social Media Marketing

6. Blue Cabin SEO - Current DA: 12

best seo company in south africa

“Blue Cabin SEO helps companies and entrepreneurs find their own path to business growth. As featured in Databox and Best Company.”

We place our own SEO company on this list because our URL only launched in May 2020, but in just a few short months, we have outranked most of our competitors in the market. Have you ever met a humble marketing agency?

List of Services Include:

Check out our SEO Packages in South Africa

7. Algorithm.Agency - Current DA: 13

“We are a collection of technical experts who have come together in a niche digital marketing agency, who specialise in performance marketing and search data to drive decisions that will deliver more return for your digital investment.”

List of Services Include:

  • Paid media management
  • Reporting and Data-Tracking
  • Digital Consulting
  • Conversation Rate Optimisation.
  • SEO Services & Audits

8. Casson Media - Current DA: 24

top seo company south africa

“We work with companies to help grow their user base and revenue year-on-year. Our experience allows us to factor in key changes needed in each industry. With over 10yrs of experience, Casson Media can consult on numerous aspects of internet advertising”

List of Services Include:

  • Digital Marketing Training
  • Website Design
  • Google Adwords Management
  • SEO

9. SEOpros - Current DA: 35

“As one of the leading SEO companies in South Africa, we have learned that organic traffic converts 5x more than paid advertising. Our aim for every client is to receive a steady stream of business leads and sales through advanced search engine optimization and a highly converting website”

List of Services Include:

  • Organic SEO management
  • Google AdWords management
  • Auto-lead generation
  • Content writing
  • PR strategy
  • Video production
  • Social media management Web design
  • Brand strategy

10. Blue Magnet - Current DA: 24

“BlueMagnet facilitates digital transformation through discovery and advisory of innovative solutions, automation, digital capabilities and empowerment to enhance customer experience and improve digital marketing efficiencies.”

List of Services Include:

  • SEO
  • Social Media
  • Website Design & Development
  • PPC Advertising
  • Content Marketing
  • Email Marketing

The 5 Fastest South African SEO Company Websites

For any SEO company, speed and website performance should be a big deal – because it is. Back in 2010 (when times were much simpler) Google released a statement saying that they value the page speed as it improves the experience for the user. They also stated that page speed is a definite ranking factor, surely all SEO companies are supposed to know this? You would be surprised.

Google’s Statement in 2010:

“You may have heard that here at Google we’re obsessed with speed, in our products and on the web. As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests. Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there.”

The majority of SEO companies in South Africa use this exact tool(mentioned below) to test and (hopefully) improve their client’s website speed. Best practice would be to use multiple page speed testing tools, this is just the one we decided to use for this exercise.

Website Speed Reports of South African SEO Companies

Please note that all websites were tested from the same server located in Vancouver, Canada. Empower yourself as an SEO client by checking your own website’s page speed – GTmetrix

1. Blue Cabin SEO

2. Algorithm.Agency

3. Mo.Agency

4. Casson Media

5. Ruby Digital

All businesses are different and an SEO strategy that worked for another company might not work for yours. As a business owner you should get the right SEO company for YOUR business.

We hope this compilation of the Top 10 Best SEO Companies in South Africa has simplified your choice of who you should trust with your online assets. Blue Cabin SEO are excited to see the future of our local SEO talent and we look forward to building and contributing to the SEO industry of South Africa.

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